How do you know if Local Lore Lab--or even running a dark tourism business at all--is right for you?

 You start decorating for Halloween in July...but, honestly, the skull above the fireplace and rich velvet decor really give spooky vibes year round.

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You love a good thunderstorm; it's the perfect time for a horror movie or three. 

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You can't get enough of the No Sleep Podcast or Let's Not Meet, and Haunted History is your comfort show. 

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You know exactly who Lizzie Borden is, the significance of the Howard Street Cemetery, and are dying to spend the night at The Stanley Hotel. 

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And, you'd love to be making $200+ an hour in extra income fueling your haunted obsession! 

 If you have these types of qualifications, Local Lore Lab is for you! No experience in business, tourism, or history is required.

The simple Lore Lab formula takes out all of the guess work. In fact, a history major with tourism and business experience designed the program! 

Dark tourism is the hottest, fastest growing slice of the $1.8 BILLION DOLLAR tourism industry. 

Here is what “dark tourism” means, in plain words.

It is when people travel to a place where something sad or scary once happened.

A place tied to death, to loss, or to a past we do not like to talk about.

That may sound strange. But you have likely done it.

Have you walked through an old graveyard?

Have you stood where a war was once fought?

Have you taken a ghost tour at night?

Then you have been a dark tourist.

Now, it's time to cash in on your slice of the dark tourism pie!

Has anyone died in your town? Have there been personal or political scandals? One of the first activities in The Lore Lab, is known as The Dark Audit. You'll follow an easy, step-by-step method to uncover the hidden stories in your town--no matter how few people live there!

The income earning potential is much larger than you think. Sure, there are ticket sales, but inside the Lore Lab, you learn hundreds of additional ways to supplement, enhance, and increase the earning potential of your business. You are only limited by your imagination!

Local Lore Lab's L.O.R.E. method strips down the ghost tour framework so that you can launch your business for as little as the cost of permits and insurance. While costs vary based on location, the average single-tour operation costs around $50, making even your very first tour profitable!

Local Lore Lab would challenge you on your belief that you can't personally conduct your ghost tours if you want, but we teach you how to be a business owner and operator--not just a tour guide. From hiring the right tour guides to developing pre-recorded tours, Local Lore Lab knows how to get even the most introverted entrepreneur to the launch starting line!